Conducting our actions and decisions with a sustainable approach contributes to achieving our mission

Our commitment to stakeholders, embedded in our mission, is to create economic and social value. To deliver growth and sustainable value, we must adapt our capabilities and shape the conditions in which we operate, particularly in the context of competing demands and constraints.


We rely on a robust Strategic Sustainability Framework, which is grounded in our ethics and values, to focus our actions, programs, and initiatives. FEMSA’s sustainability efforts are spearheaded by the Executive Committee and increasingly integrated into the operating strategy of each business unit, bringing greater accountability and transparency.

In 2016, we developed a number of new and updated policies regarding natural resource management, community relationships, and anti-corruption measures, among others. We made progress across all three pillars of our Strategic Sustainability Framework – Our People, Our Planet, and Our Community – and continued to strengthen the foundation of Our Ethics and Values.

Strategic Sustainability Framework – Our People, Our Planet, and Our Community – and continued to strengthen the foundation of Our Ethics and Values.

Highlights include:

Our People

Goal: Promote the comprehensive development of our employees.

Action/Focus Areas: Culture and values; training and development (includes workplace safety & health, compensation); comprehensive development.

2016 Investment: Ps. 1,555 million (US $75.4 million).

2016 Highlights: Strengthened HR and talent management platform; expanded FEMSA University offerings; promoted culture of self-directed development.

KPIs: Average number of training hours per employee: 186,150 (2015: 121,428) Accident Index1: 2.13 (2015: 3.94) Employee hours volunteered: 81.5 (2015: 81.6).

Our Planet

Goal: Minimize the environmental impact of our operations.

Action/Focus Areas: Water; energy (includes impact of transportation & logistics); waste and recycling (includes packaging).

2016 Investment: Ps. 963 million (US $46.7 million).

2016 Highlights: Improved our water and energy utilization rates, reduced our CO2 emissions, expanded our recycling initiatives, and reduced total tons of waste.

KPIs: Liters of water consumed per liter of beverages produced (KOF): 1.72 (2015: 1.77) CO2e tons direct and indirect emissions: 1,050,707 (2015: 1,266,732) Porcentage of recycled material: 93.6 (2015: 82.7). Indirect energy consumption2: 8,803,031 GJ (2015: 8,418,810 GJ).

Our Community

Goal: Contribute to the generation of sustainable communities.

Action/Focus Areas: Healthy lifestyles (includes nutrition & physical activity); community development (includes responsible marketing, sustainable products & services, environmental safety, and social wellbeing).

2016 Investment: Ps. 357.3 million (USD $17.3 million).

2016 Highlights: Began implementing MARRCO (Model for Addressing Risks and Relations with the Community) to strengthen the way we relate to local communities, improve the effectiveness of our relationships, and advance a culture of partnership rather than philanthropy.

KPIs: Funds collected by Redondeo Clientes OXXO: Ps. 98.3 million (US $4.7 million) (2015: Ps. 100.8 million) (US $5.8 million). Food Program (OXXO): Ps. 43.6 million (US $2.1 million) 2015: Ps. 29 million (US $ 1.6 million).

End of school year event 2015 – 2016, Coordenadas para Vivir, Veracruz, Mexico.


1 Index based on the number of incidents per 100 employees. Figures are calculated based on the number of FEMSA direct employees reported to SASSO. Includes information on all countries.

2 Consumption of electrical energy from renewable and non-renewable sources.


We promote wellness and quality of life for our employees and their families, and encourage them to contribute positively to their communities.


Ps. 2,875.3 million invested in sustainability programs and initiatives in 2016.”

FEMSA University
Number of employees trained


employees received training through 13,260 courses in 2016