ANNUAL REPORT 2018

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To generate economic and social value through our companies and institutions.

We have established a mission, a vision and values that are both our beacons and guidelines to plan strategies and projects in the pursuit of success.
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To generate economic and social value through our companies and institutions.

We have established a mission, a vision and values that are both our beacons and guidelines to plan strategies and projects in the pursuit of success.

DISCOVER OUR corporate identity

Over the past several decades, FEMSA has evolved from an integrated beverage platform to a multifaceted business with a broad set of capabilities and opportunities. While our corporate offerings have evolved, our culture, mission and values remain consistent. In 2018, we set out to define the FEMSA Corporate Identity as it connects to our culture and purpose, which is captured in the graphic below.

Mission

To generate social and economic value through our companies and institutions.

FEMSA is in the business of...

Designing, building and developing large-scale business models that enable our customers to satisfy their daily needs, in an efficient and differentiated way

...and we believe everything we do contributes to

Improve the communities we serve through our actions, with the integral development of our people, and through value propositions that generate well-being

Vision

By doing this, we will reach our strategic objectives to...

1. Be the best owner, partner and operator of our businesses in the long term
2. Aspire to double the value of our business every five years
3. Be leaders in the markets where we operate
4. Be the best employer and neighbor to the communities in which we operate

Personal
values

Our people will have a positive impact by...

Seeking to transcend, always putting the organization first and exemplifying our shared corporate values

1. Integrity and Respect, 2. Sense of Responsibility,
3. Humility with a Service Mindset, and 4. Passion for Learning

Business
values

Our way of working...

Leverages our capabilities and enables
our corporate strategy through our:
1. Customer Focus, 2. Commitment to Excellence,
3. Competence and Colaboration, and 4. Innovative Spirit

Our leadership model fosters...

1. Cultivating and building our vision,
2. Promoting and nurturing our business values
in our daily activities, and
3. Inspiring and developing the best teams in accordance with our personal values

 

FEMSA is committed to promoting the well-being and quality of life of all our employees, their families and the communities where they live and work. This vision drives our efforts to train better collaborators, better citizens and better people for the world. As part of this effort, our FEMSA System of Integral Social Development consolidates our social commitment with our collaborators, promoting wellness across five dimensions: social, health, labor, economic and training.

 

Fomento Económico Mexicano, S.A.B. de C.V., or FEMSA, is a leader in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume; and in the beer industry, through ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries. We participate in the retail industry through FEMSA Comercio, comprising a Proximity Division, operating OXXO, a small-format store chain; a Health Division, which includes all drugstores and related operations; and a Fuel Division, which operates the OXXO GAS chain of retail service stations. Through FEMSA Negocios Estratégicos (FEMSA Strategic Businesses) we provide logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA’s business units and third-party clients.

FEMSA’s 2018 integrated Annual Report reflects our commitment to strong corporate governance and transparency, as exemplified by our mission, vision and values. Our financial and sustainability results are for the twelve months ended December 31, 2018, compared to the twelve months ended December 31, 2017.

This report was prepared in accordance with the Global Reporting Initiative (GRI) Standards and the United Nations Global Compact, this represents our Communication on Progress for 2018.

FEMSA
COMERCIO

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STRATEGIC BUSINESSES

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Fomento Económico Mexicano, S.A.B. de C.V., or FEMSA, is a leader in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume; and in the beer industry, through ownership of the second largest equity stake in Heineken, one of the world’s leading brewers with operations in over 70 countries. We participate in the retail industry through FEMSA Comercio, comprising a Proximity Division, operating OXXO, a small-format store chain; a Health Division, which includes all drugstores and related operations; and a Fuel Division, which operates the OXXO GAS chain of retail service stations. Through FEMSA Negocios Estratégicos (FEMSA Strategic Businesses) we provide logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA’s business units and third-party clients.

FEMSA’s 2018 integrated Annual Report reflects our commitment to strong corporate governance and transparency, as exemplified by our mission, vision and values. Our financial and sustainability results are for the twelve months ended December 31, 2018, compared to the twelve months ended December 31, 2017.

This report was prepared in accordance with the Global Reporting Initiative (GRI) Standards and the United Nations Global Compact, this represents our Communication on Progress for 2018.