Maximizing long-term value creation is best achieved through our three core business verticals: Proximity & Health, Coca-Cola FEMSA, and Spin. Each business contributes its unique strengths. Together, we multiply results and strengthen the organization as a whole.
Maximizing long-term value creation is best achieved through our three core business verticals: Proximity & Health, Coca-Cola FEMSA, and Spin. Each business contributes its unique strengths. Together, we multiply results and strengthen the organization as a whole.
This Business Unit includes Proximity Americas, Proximity Europe, Fuel, and Health.
We reached over 25,587 OXXO stores globally in 2025.
We consolidated the U.S. acquisition and converted 54 stores to our OXXO brand.
We are the largest Coca-Cola bottler worldwide in terms of sales volume.
Operating income increased 7.0%
We reached 1.3 million monthly active users in Juntos+ and 1.6 million enrolled customers in our Premia Juntos+ loyalty program.
We make everyday life easier for consumers and small businesses in Mexico.
21.8 million Spin Premia active users.
10.5 million active Spin by OXXO users, of which 55% are women.